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University Core Studies (required of all majors): 44 hours
Business Administration Studies: 51 hours
Major Studies: 27 hours
Psychology 2300 Psychology and the Human Experience- 3 hrs
Sociology 2300 Inroduction to Sociology-3 hrs
Advertising 3300 Principles of Advertising-3 hrs
Marketing 3385 Consumer Analysis and Behavior-3 hrs
Marketing 4310 Marketing Research-3 hrs
Marketing 4340 Product and Services Strategy -3 hrs
Marketing 4385 Marketing Management-3 hrs
Marketing electives (six hours may be upper-level advertising)
- 9 hrs
Unrestricted electives: 2
Total Degree Hours: 124
Marketing electives can be used to select a "track" for
career preparation.
For example: Track in Professional Sales
Marketing 3351 Sales Operations
Marketing 4350 Sales Management
Marketing 4370 Business-to-Business Marketing
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