Department of Marketing and Advertising -- UALR College of Business

Welcome to the UALR College of Business
Department of Marketing and Advertising

The primary mission of the department is to prepare students for a professional career in marketing and/or advertising in the private and public sectors. The knowledge, analytical skills, and technical expertise required of marketing professionals are emphasized. The curriculum also provides a solid foundation for students planning graduate study in marketing and business.

The department offers bachelor of business administration degrees and minor in marketing and in advertising and public relations.

Undergraduate Admission to the College of Business:

Completed Math 1302 College Algebra and Rhet 1312 Composition II with a grade of “C” or better and
Have a minimum of 2.25 overall GPA (at UALR or from transferring school) or
Have a minimum of 2.25 on the most recently completed 15 hours at UALR
Without being officially admitted to the College of Business, students may take all business courses (except the capstone MGMT 4380) as long as all prerequisites have been met. Please check current catalog for prerequisite requirements.

You must be admitted to the College of Business to receive an official degree plan.

Graduation Requirements: 2.0 in overall GPA, 2.0 in Minor, and 2.0 in Major. C or better earned in all Major courses.

Majors: A listing of the majors offered through the Department of Marketing & Advertising, including course requirement.
Courses: A listing of courses offered through the Department of Marketing & Advertising, including UALR core curriculum, and the College of Business pre-business and business core curriculum.
Faculty: Useful information about the Department of Marketing & Advertising faculty, including contact information and bios.

For more information about the Marketing and Advertising programs or careers, contact one of the following faculty advisors listed on the Marketing Faculty page

If you would like information about the Department of Marketing and Advertising, please fill out the form below and submit it to us, or stop by our office on the third floor of Reynolds Center. You can also reach us by phone at 569-8363. Thank you for visiting!