Marketing and Advertising

BBA Advertising / Public Relations [35]

The primary mission of the marketing and advertising department is to prepare students for a professional career in marketing and/or advertising in the private and public sectors.
The curriculum provides a solid foundation for students planning graduate study in marketing and business.

The department, in cooperation with the journalism program in the School of Mass Communication, offers a sequence in Public Relations. The purpose of this sequence is to prepare students to become public relations specialists through a variety of communication skills courses. Students in this sequence will be exposed to the journalistic aspects of public relations through course work in print and broadcast news media and in advertising and public relations, thus combining study in communication skills with study in the business and management aspects of the field.

A student seeking to specialize in Public Relations may declare a major either in marketing and advertising or in journalism. See the chairperson of the Department of Marketing and Advertising or the director of the School of Mass Communication for more information.

BBA Marketing [36]

The primary mission of the marketing and advertising department is to prepare students for a professional career in marketing and/or advertising in the private and public sectors. The curriculum provides a solid foundation for students planning graduate study in marketing and business.